Evelyn Yu
Product designer
@CaseIT Global Competition
@SFU FINSA
@Blueprint at SFU
Work
Reimagining a returnable to-go container experience to be seamless and rewarding
UX Design
UX Research
Concept
Connected a checkout terminal, return bin with a display, and mobile app to educate users on container usage, environmental impact, and rewards for returning.
Instagram's collaborative video editor designed to foster in-person connection
UX Design
UI Design
Concept
Friends film video clips while apart, meet in-person to unlock their shared gallery, and review their time apart through collaboratively editing a video of the collected clips.
Revising a food club's visual identity to increase recognition and impact
Brand Design
Character Design
To address brand confusion, I pitched and implemented a brand refresh —including new characters, a simplified typography system, and an accessible color palette.
Shaping a global competition's competitor and sponsor experience through marketing
Coming Soon
As Vice-Chair of Marketing for CaseIT 2027, I lead a team of 10 people to coordinate social media, website, and in-person touchpoints.
Fun
In my free time, I explore concepts and skills to refine my craft beyond the requirements of my regular projects.
About
I care about design because it's an opportunity to empower people to reach their goals in an exciting and community-oriented manner.
Vice-Chair of Marketing
CaseIT International MIS Case Competition
Shaping competitor and sponsor experience through brand experience coordinated across 4 teams (marketing strategy, design, media, web).
Vice-President of Design
SFU Finance Student Association
Using visual design to welcome finance students to engage in career growth initiatives.
Graphic Designer
Blueprint at SFU
Uplifting the nonprofit to engage clients through social media, graphic, and web design.
Senior Marketing Coordinator
EAT!SFU Student Club
Strengthened the club's connection to the student body through a revised welcoming brand identity.
Outside of design, you'll probably find me reading, baking, or listening to music.
Contact
Open to design internships for 2026 or 2027. If you'd like to hire me, chat, or offer advice, please reach out. I'd love to get to know you!